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| We concentrate plenty of offering information and advice on how to do points, almost never do we create about how not to complete some thing. That’s what we’re going to perform today. Many companies add blogs to their websites to add a little interaction and for the SEO juice they can get from it. There is no denying the value of using a blog on a commercial site. It adds value, interaction, and offers the audience the chance to participate, and influence decisions. It’s a great tool that can be exploited to provide many benefits. However, it seems that many companies, including some really high profile ones, make some silly errors when working with them. Here are some of the more common. They are mentioned here to stop you making the same mistakes yourself. No allowing comments. What is the point of a blog if you don’t allow your audience to participate? You may as well use frequently updated content on your website instead of a blog. Most web savvy surfers soon notice the lack of comments, or the “comments disallowed” message. You aren’t going to create a loyal customer base if you don’t give them their say. Publishing without editing. This is a cardinal error, and one so easily remedied. Spelling and grammar mistakes look bad. There’s no two ways about it. Some are subtle and escape the notice of readers, but never all of them. Not editing properly just tells your audience that you don’t care enough about them to give them great content. In return, your audience will view your work as not worth reading. Nobody wants to read a page full of typo’s, bad grammar, or poor sentence structure. Everything you publish on a blog should be clear, concise and unambiguous. Check your facts. While making honest mistakes is one thing we all suffer from, making obvious ones is an error that should never happen. This also covers making points up. Everything you say should be the truth to the best of your knowledge. Not only to protect yourself, but to protect your audience. Any decisions made on the back of incorrect details provided by you can come back and bite, hard. Never insult your readers. A high-profile site was recently outed as having insulted readers with sarcastic replies to reader comments. A company insulting a web-savvy audience is almost commercial suicide. With social networking, bookmarking, Twitter, and ways to spread news in seconds, it’s a bad idea to provide any fodder for negative coverage. Integrating a blog such as Sarasota web design into a website is a great idea if you can populate it with good, honest content that draws comments and interests an audience. Engagement is what they are all about, and insulting the reader, telling them untruths or not letting them have their say negates every benefit a blog offers. We are all becoming more impatient and less tolerant of mistakes, and poor websites. That means the stakes have never been higher if you own one, you have to get it right every time. Readers are very intolerant of mistakes, especially when they happen more than once. | |
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Latest page update: made by k22serda77
, Mar 18 2011, 4:46 AM EDT
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